"In this examination of NOW from 1966-2009, Kelsy Kretschmer takes on the puzzle of how a long-lived organization such as NOW can survive all the schisms, splits, and turmoil it has experienced throughout its history. In this detailed analysis, Kretschmer illustrates how an organization that can be viewed as 'dully' bureaucratic instead tells an important story of how movement organizations ride the tide of conflicted activism and shifts in resources and political eras, as well as gains and defeats in the quest for social change." –Jo Reger, editor of Nevertheless, They Persisted: Feminisms and Continued Resistance in the U.S. Women's Movement
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Fighting for NOW is an exciting addition to the literature on feminist organizations. Kelsy Kretschmer provides a new perspective on the National Organization for Women as a bureaucratic organization by examining how infighting, schisms, and factionalism in NOW just might have helped the organization–and the American women's movement–to survive and remain relevant for so many years." –Suzanne Staggenborg, University of Pittsburgh