The technological realm provides an unusually active laboratory not only for new ideas and products but also for the remarkable linguistic innovations that accompany and describe them. How else would words like qubit (a unit of quantum information), crowdsourcing (outsourcing to the masses), or in vitro meat (chicken and beef grown in an industrial vat) enter our language?
In
Virtual Words: Language on the Edge of Science and Technology, Jonathon Keats, author of
Wired Magazine’s monthly Jargon Watch column, investigates the interplay between words and ideas in our fast-paced tech-driven use-it-or-lose-it society. In 28 illuminating short essays, Keats examines how such words get coined, what relationship they have to their subject matter, and why some, like
blog, succeed while others, like
flog, fail. Divided into broad categories–such as commentary, promotion, and slang, in addition to scientific and technological neologisms–chapters each consider one exemplary word, its definition, origin, context, and significance. Examples range from
microbiome (the collective genome of all microbes hosted by the human body) and
unparticle (a form of matter lacking definite mass) to
gene foundry (a laboratory where artificial life forms are assembled) and
singularity (a hypothetical future moment when technology transforms the whole universe into a sentient supercomputer). Together these words provide not only a survey of technological invention and its consequences, but also a fascinating glimpse of novel language as it comes into being.
No one knows this emerging lexical terrain better than Jonathon Keats. In writing that is as inventive and engaging as the language it describes,
Virtual Words offers endless delights for word-lovers, technophiles, and anyone intrigued by the essential human obsession with naming.
