Rhetoric: The Art of Persuasion

Details

ISBN-10: 1632864436
ISBN-13: 9781632864437
Publisher: Bloomsbury USA
Publish Date: 02/23/2016
Dimensions: 6.70" L, 5.70" W, 0.50" H

Rhetoric: The Art of Persuasion

byAndrew Aberdein, Adina Arvatu

Hardcover

Price: $14.00

Overview

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

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Details

ISBN-10: 1632864436
ISBN-13: 9781632864437
Publisher: Bloomsbury USA
Publish Date: 02/23/2016
Dimensions: 6.70" L, 5.70" W, 0.50" H
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