Details

ISBN-10: 1541604334
ISBN-13: 9781541604339
Publisher: Basic Books
Publish Date: 09/26/2023
Dimensions: 8.30" L, 5.80" W, 1.00" H

Ametora: How Japan Saved American Style

Hardcover

Price: $30.00

Overview

“A fascinating cultural history” (People) of how Japan adopted and ultimately revived traditional American fashion

A strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments–a style known in Japan as ametora, or “American traditional.”

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own.

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Reviews
"Japan's exalted status in the fashion department seems like a given now–even non-sartorially inclined folks likely know Japanese brands like Comme des Garçons and Uniqlo or could recognize the trendy look of the Harajuku neighborhood. But perhaps less well-known is the fascinating decades-long dialogue between American and Japanese men's fashion that Marx skillfully explores here.... It's riveting to follow as men swap their austere student uniforms from Japan's imperialist days for chicer garb, no longer ashamed to care about style.–Entertainment Weekly
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Details

ISBN-10: 1541604334
ISBN-13: 9781541604339
Publisher: Basic Books
Publish Date: 09/26/2023
Dimensions: 8.30" L, 5.80" W, 1.00" H
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