"The book itself is a thing of beauty, with tantalizing, full-colour illustrations by Valerio Vidali over double-page, fold-out spreads. Antony Shugaar devises parallels to Rodari's exuberantly inventive language and finds an equivalent to the rhythms of his prose. For readers of all ages, this book is like education on planet Blih, where, we are told, "knowledge is sold in bottles, in drinkable form. History is a red liquid that resembles Grenadine, geography is a minty green drink", and the sheer delight of storytelling flows in abundance." -TLS