Quirky, 'outside the zombie mainstream, ' authentic, alternative, playful, self-conscious: these are terms used to define 'indie' cinema. In this insightful and cogent book, Michael Z. Newman gathers together a set of American films produced since the mid-1980s and considers them as a social art world: films created in a network of festivals and critical praise that collectively make particular viewing requests to elite movie-goers. As an intelligent approach to grappling with this complex phenomenon, Newman's argument is highly successful.–Janet Staiger, University of Texas, Austin, and author of Media Reception Studies