Understanding Media: The Extensions of Man

Details

ISBN-10: 0262631598
ISBN-13: 9780262631594
Publisher: MIT Press
Publish Date: 10/24/1994
Dimensions: 8.90" L, 5.94" W, 0.97" H

Understanding Media: The Extensions of Man

byMarshall McLuhan
Introduction by: Lewis H Lapham

Paperback

Price: $34.95

Overview

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan’s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as “the global village” and “the medium is the message” are now part of the lexicon, and McLuhan’s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

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Reviews
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.–Wall Street Journal–
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Details

ISBN-10: 0262631598
ISBN-13: 9780262631594
Publisher: MIT Press
Publish Date: 10/24/1994
Dimensions: 8.90" L, 5.94" W, 0.97" H
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