Strength in Numbers provides an engaging and illuminating journey from the earliest days of polling to the challenges that the survey industry is currently facing. What Morris's enlightening book shows us is that pollsters have always faced–and ultimately overcome–obstacles in their attempts to accurately capture public opinion. Why should the current moment be any different, especially when we need polls now more than ever to help fulfill the promise of a government that responds to the wishes and demands of its people.–Brian Schaffner, Newhouse Professor of Civic Studies, Tufts University