"A fresh look at the relationship between our brains and self identity... Berns...delivers an expert and thoroughly satisfying exploration of this specific area of neuroscience.... Berns ably blends scientific literature with his accounts of his interviews with experts in a variety of fields to make a compelling case that our identities, as well as our perceptions of the world, are ever changing narratives based on highly selective evidence.... Not a solution to the 'hard problem, ' but an ingenious account of how the brain creates ourselves and our world." –Kirkus