Details

ISBN-10: 0393353346
ISBN-13: 9780393353341
Publisher: W. W. Norton & Company
Publish Date: 12/06/2016
Dimensions: 8.00" L, 5.40" W, 1.00" H

Citizen Coke: The Making of Coca-Cola Capitalism

Paperback

Price: $18.95

Overview

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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Reviews
As the soda wars heat up, this book is an indispensable resource.–Michael Pollan
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Details

ISBN-10: 0393353346
ISBN-13: 9780393353341
Publisher: W. W. Norton & Company
Publish Date: 12/06/2016
Dimensions: 8.00" L, 5.40" W, 1.00" H
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